It takes an entire year from start to finish to publish a new set of the Pokemon Trading Card Game (TCG). The process, handled by Creatures, Inc., is involved and thorough. It’s all-hands-on-deck, as game data designers, illustrators, play testers, and even marketing personnel strive to create one of the most popular children’s toys in the world.
Creatures, Inc. works to incorporate new game mechanics and popular characters from the TV show to remain consistent with those two core pillars of the Pokemon brand, while also paying acute attention into the strategies of competitive players so that the game remains balanced and fresh. Sometimes, the way competitive players use cards entirely alter how the next expansion set is made.